Artha

1. Introduction

Welcome to Artha. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our trading platform ("Platform"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Platform.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account (name, email, phone number)
• Connect your DEMAT/broker accounts
• Set up payment methods
• Contact customer support
• Subscribe to newsletters or notifications

2.2 Financial Information

When you connect broker accounts, we may access:

• Portfolio holdings and positions
• Transaction history
• Account balances
• Order execution data

2.3 Usage Information

We automatically collect certain information when you use the Platform:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, features accessed, time spent)
• Location data (based on IP address)
• Cookies and similar tracking technologies

2.4 Third-Party Data

We receive information from third-party services such as market data providers, broker APIs, and authentication services (e.g., Google, Apple) if you choose to use these services.

3. How We Use Your Information

We use your information to:

• Provide, operate, and maintain the Platform
• Process your transactions and manage your portfolio
• Send you price alerts and notifications based on your preferences
• Provide customer support and respond to your inquiries
• Analyze usage patterns to improve our services
• Detect and prevent fraud, security breaches, and technical issues
• Comply with legal obligations and regulatory requirements
• Send you marketing communications (with your consent)
• Personalize your experience on the Platform

4. How We Share Your Information

We may share your information in the following situations:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting providers (AWS, Google Cloud)
• Analytics providers (Google Analytics)
• Payment processors
• Customer support tools

4.2 Broker Partners

We share necessary information with your connected brokers to execute trades and retrieve portfolio data.

4.3 Legal Obligations

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., SEBI, court orders, law enforcement).

4.4 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information:

• 256-bit SSL/TLS encryption for data in transit
• AES-256 encryption for data at rest
• Multi-factor authentication (MFA) support
• Regular security audits and penetration testing
• Access controls and employee training
• Secure data centers with 24/7 monitoring

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it. Transaction records may be retained for up to 7 years to comply with financial regulations.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-out: Unsubscribe from marketing communications
• Withdraw Consent: Withdraw consent for data processing
• Object: Object to certain types of processing

To exercise these rights, please contact us at privacy@artha.com. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Essential Cookies: Required for the Platform to function (login sessions, security)
• Analytics Cookies: Help us understand how you use the Platform
• Functional Cookies: Remember your preferences (theme, language)
• Marketing Cookies: Track effectiveness of advertising campaigns

You can control cookies through your browser settings. However, disabling cookies may affect Platform functionality.

9. Third-Party Links

The Platform may contain links to third-party websites (broker portals, news sources, etc.). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

The Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete such information.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside your jurisdiction, where data protection laws may differ. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Regulatory Compliance

Artha complies with applicable data protection laws including the Information Technology Act, 2000 and the Personal Data Protection Bill (when enacted). We are committed to maintaining the highest standards of data privacy and protection.